In the business had grown so much that Thomas had to invest in a pony to transport the bread and asked his nephew, Henry, to join the business. Seven years later Henry bought two more premises, one of which his wife Rachel ran single-handedly while also bringing up four children.
By there were 24 staff and six delivery vehicles. During the Second World War, Warburtons estimates it delivered around 1, loaves of bread an hour. In the face of petrol rationing, electric vehicles were used to deliver it.
Between them they assumed control of the business in , following the retirement of their fathers. It is now the largest family-owned bakery business in the country and employs around 4, people in 12 bakeries and 14 depots across the UK.
In the company opened a state-of-the-art bakery in Tuscany Park, Yorkshire. This was the first bakery in the world to have a computerised production line installed, and the company says it remains one of the most technologically advanced bakeries in existence. And in it opened a dedicated gluten-free plant at Newburn, near Newcastle-upon-Tyne.
In the same year a wraps and thins plant was introduced to the Bristol bakery and a new crumpet plant opened at the Enfield bakery in London. This is incredibly important to me, Brett and Ross, we are the fifth generation of Warburtons to run the business and are very proud to be fulfilling the legacy left by our ancestors. Instead, the firm has managed to persuade supermarkets to pay more for its products three times in three years, as rising wheat and energy prices have pushed up costs.
Warburtons seems to have got away with raising prices because the innovation and popularity of its products mean that the supermarkets have been unable to resist price rises in the way that they have with commodity products such as milk. Looking round his Back o'th' Bank bakery next to the company's head office in Bolton, the importance of supermarkets is easy to see.
The bagged, sliced bread comes off the production line in plastic crates, which are piled up ready for delivery. All except for the bread going to Tesco, which has to be removed from the standard crates and put into different, Tesco crates.
Mr Warburton says that he was dragged kicking and screaming into using the new crates, but that he now sees their health and safety benefits and wishes other retailers would use them as well.
Last year, the company appointed a new managing director, Robert Higginson, who was an appointment from within the company, but not within the family. When the Business Partnership organisation — set up to promote best practice in the North West — was looking for someone to give their advice on brand building, Jonathan Warburton was the obvious choice.
Since then, the company has embarked on an expansion strategy with a distinct set of brand values at its core. It certainly seems to be paying dividends. Yet at London soirees, the chairman of a bakery business with 4, employees is still confronted with ignorance. Jonathan, Brett now managing director and Ross now a nonexecutive are the fifth generation of Warburtons to run the business.
It was the only one that had our name on the door. All of this adds on extra cost and we spend a lot of money on our kit and our bakeries. The agency explained that the fact the Warburtons were fifth-generation bakers was more worthwhile, and it advised using family members in its ads.
However, the commercials in which Jonathan eventually convinced father Derrick and mother Joyce to star, managed to deliver the message of baking knowledge and craftsmanship that the business had been keen to convey.
Warburtons has undoubtedly been a beneficiary of the growing power of the major retailers, but it has done so on its own terms. For instance, Jonathan reckons that publicly quoted rivals might discount up to 40 per cent of the loaves they make in order to fill bakeries and chase volumes to keep shareholders happy.
Warburtons, meanwhile, can afford to take a longer-term view and typically only discounts around five per cent of its product range. Brand-building has been equally important within the company, as it has pushed far from its northern heartland via Scotland and the Midlands to the South.
We work very hard at having a clear set of values. Warburtons Ltd. Based in Bolton, with headquarters just across the road from the original grocery store opened by the Warburton family in , Warburtons has largely completed its national expansion in the middle of the first decade of the s.
The company operates 13 bakeries across the United Kingdom, backed by a network of 11 depots and its own fleet of heated delivery vehicles. Warburtons produces more than two million fresh baked breads and other bakery products each day.
It is also one of the fastest-growing bakery groups, posting year-on-year gains of more than Warburtons remains a privately held, family-owned company, now led by the fifth generation of the founding family. Jonathan Warburton serves as company chairman, while cousin Brett Warburton is managing director. Other members of the Warburton family maintain positions on the company's board of directors.
Under their leadership, the company has invested heavily in the construction of new factories. Warburtons originated as a small grocers shop in the town of Bolton, England, opened by Thomas Warburton with the financial backing of his brother George in the s. Yet much of the credit for the family's future direction, and success, goes to Thomas's wife Ellen Warburton. When sales at the grocery hit a dip in the mids, Ellen Warburton turned to baking bread at the back of the store, and within an hour of marketing had sold every loaf.
The Blackstone Road shop quickly became known for Ellen Warburton's breads and cakes, and within two weeks the family decided to convert the grocery into a full-fledged bakery. In that year, , the shop raised a new sign, "Warburtons' The Bakers.
The bakery provided the Warburtons with a comfortable living. The growing business also provided employment for George Warburton's son Henry, who in joined his aunt and uncle as an apprentice at the age of From the start, Henry Warburton became highly involved in the business, and by the age of 25 after becoming a Master Baker, took over the bakery. The younger Warburton played a major role in transforming the bakery from a small artisan's shop into an industrial bakery.
By , the business had outgrown its original premises, and in that year opened a dedicated bakery, the Diamond Jubilee Bakery, nearby. This facility supplied the original shop, which continued to do a brisk business. Warburtons was developing from a local to a regional favorite.
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Upload photo 4 Upload your photo No file chosen. How can we help? Purchased From. Batch Code. Our Family Business As a family business, our purpose is simply to delight families every day with a r ange of great quality products to suit all meal occasions, lifestyles and tastes.
Our background Born and bread in Bolton, Lancashire, where our headquarters are still based, we employ nearly 5, employees across the UK and produce over 2 million bakery products each day. The Warburtons Family Since our company was first established by Thomas and Ellen Warburton back in , it has been passed down through five generations of family bakers, and proudly remains a private family-owned and run business.
Jonathan Warburton Chairman Read bio. Jonathan received an Honorary Doctorate from Manchester University in Brett is married to Paula and has a daughter, Megan.
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