The founder of Spin , Bob Guccione Jr. Guccione founded Spin in The print publication ended in Guccione will work with managing editor Daniel Kohn, who oversees an editorial staff of about two dozen at Spin. He will help advise the team, bring story ideas and writers to Spin , and provide ideas for growth and extensions for the brand.
Spin became wildly successful and really went head to head with Rolling Stone. This will open up licensing opportunities for the company. Spin articles could be turned into shows for other platforms, for example. The book was later adapted into a movie. Take a fresh approach to raising your profile with potential clients.
Features providing insights into the marketing industries. Creating compelling content your customers will love. With new owners, and founder Bob Guccione Jr on board, iconic music magazine Spin is ready to press play on an annual membership offering exclusive content, launch new merchandise as well as debut a TV channel.
The Drum spoke to its key executives about how Spin is working to regain its relevance more than three decades after its launch. Far from its glory days, the music magazine ceased printing a magazine in and its digital efforts have experienced some skips and scratches. Now with new owners and the return of its original founder, can this year-old brand win attention across generations today when teen spirit smells like deep-fried memes and manic TikTok clips?
Like any legacy brand that needs to grow anew, its leadership has had to look in the mirror and ask: why is what we offer necessary? While he sold and left Spin in , he was invited to reunite with his brainchild last spring by its new owner, Next Management Partners, in a highly participatory advisory role to help the brand position itself for a new decade.
And for every modern success story like The Washington Post, The New York Times or The Atlantic, there are thousands more legacy titles such as Spin figuring out how to build a publication in the digital age. And before it was acquired in by Next Management Partners, Spin appeared to be stalled.
Now, there is an ambitious plan in place for reworking what Spin means to old-school fans and advertisers while introducing the brand to more millennial and Gen Z music lovers. The multi-year endeavor centers on paid subscriptions, merchandising, and a free TV channel that will span continents. Customers will get exclusive access to online concerts and — down the road when offline events become safe to attend — private parties the brand sponsors at music festivals. With that in mind, only members will get exclusive access to limited-edition merchandise like clothing and bean bags that the publication develops with its cover artists.
Spin-branded collectibles such as T-shirts, beach blankets and coffee cups will also be complimentary for members. A quarterly print magazine could be added in the years to come, Hutcheson says. The membership club will be promoted via ads on Facebook, Instagram and other digital media platforms after its early spring launch. The goal is to bring it to the US in Advanced Search.
Username Password Remember me Forgot your password? While other MediaPost newsletters and articles remain free to all Become a subscriber today! Become a free MediaPost member now to read this article Unlimited articles every day Keep up-to-date with media, marketing and advertising news Invitations to exclusive industry events and research. Subscribe to Publishers Daily.
Considering how many times Spin has changed hands over the years, it's remarkable the title still endures in some form. While Stereogum was started as a music blog, Spin and Vibe were launched as print magazines.
0コメント