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Frankly I dont want to see the sponsor taken off the shirts……. Share this: Share Twitter. Featured Latest Most Read Featured. Work on a new stadium at Stanley Park, which began in June, has been put on hold because of the spiralling cost of finance. The Danish brewer, whose relationship with Liverpool stretches back 16 years, said it would be happy doing business with Dubai International Capital — the investment arm of the Dubai government — should it still be interested in a takeover.
Strudahl said because of the credit crunch only an organisation such as DIC could afford to buy a Premier League club. But this kit was much loved by fans. The specially designed kit was worn by Liverpool in their match against Chelsea on 2 May and marked the first time the logo on the kit had changed in 18 years.
Carlsberg used this one off occasion to promote itself to football fans in China, along with an Expo event in Shanghai that took place on the same day as the match when the shirt was worn on its one and only time.
On 14 September , financial giants, Standard Chartered, announced that they had taken over from Carlsberg as Liverpool FC's kit sponsors. This was a landmark day in the club's history, as it brought to an end the longest association of a brand with any one football club in English history. Liverpool FC and Carlsberg were parting company and from the beginning on the season "Standard Chartered" would be plastered over Liverpool's kit.
It is hoped that this new association will herald a new era of success for the club both off and, more importantly, on the pitch. Enjoy our content?
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