The Sports Fan - For the most part, people who remove the gold New Era 59Fifty sticker are sports fans; your average baseball cap wearer, with no association to street culture. These people wear fitted hats and snapback hats to show support for their favorite sports team. They are going to remove the gold sticker and that is completely understandable.
Would you keep the sticker and tags on new clothes attached? The answer is no, it doesn't make sense. Most people do not keep the tags on their new clothes especially while wearing it. Street Culture - In street culture the gold New Era 59Fifty sticker isn't just a tag that displays the size of the fitted hat. Leaving the gold sticker on the front of the brim or even under the brim is a legitimacy thing.
It's to let your friends, family and public know that your hat isn't a knock off. The gold New Era 59Fifty sticker and the New Era flag threaded on the left side of all New Era hats are the two legitimacy check-points This way of thinking isn't exclusive to New Era caps. This train of thought applies to other areas of fashion such as high end sneakers. In street culture if its a very high end, top quality sneaker some people leave the price tag on their sneakers to show others what they've paid.
Same for glasses, watches, purses, jackets etc. It's all about legitimacy and braggadocio in street culture. The one negative about keeping your 59Fifty sticker on is that you will never be able to take it off later on. When it comes to the relationship between professional sports, fans, fashion and celebrities, the baseball cap is arguably the most common way to show support of a team.
Certainly there are people who wear team shirts or replica jerseys. However, the baseball cap is a regular part of the fan wardrobe and has been around for some time. What is the problem? The problem is that people today seem to have lost their way when it comes to placing a lid on their noggin.
I am here to put people back on the path to proper baseball cap protocol. Do not be swayed by the practices of celebrities and other trendsetters. Unless you are doing a tribute to Minnie Pearl, the sticker needs to be removed before donning your cap.
I know what some people are going to say. You would not understand. If you want to put the sticker on your bulletin board, place it on the three-ring binder that houses your notes from class, or put it on the front of your shirt, that is fine. However, it does not belong on your hat. I know the trend today is to wear hats that are several sizes too large, but this is not a practical way to go through life.
All we know is that the trend took off sometime during the 90s and was favored by rappers like Mase, N. Instead, the fluctuations in style are much more subtle.
I think the evolution of that was just leaving the sticker. The gold sizing sticker has become so coveted that New Era makes a point of noting in their FAQ page that they do not offer replacement stickers. We asked New Era brand historian Jim Wannemacher why and he explained that the stickers have come to mean more than they were ever intended.
It shows people that the person wearing it understands that this is the same cap the pro players wear onto the field of play. Just like Starter for the snapbacks and satin jackets.
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